February 17th, 2026
The Director General of the Algerian Investment Promotion Agency, Mr. Omar REKKACHE, received on Tuesday, 17 February 2025, at the Agency’s headquarters, a delegation from the Turkish group HAYAT DHC, the global leader in the manufacturing of paper products and fast-moving personal and home care products.
The meeting focused on the major investment project that the group intends to implement in Algeria, consisting in the production of jumbo reels with an annual capacity of 70,000 tons. This project will contribute to strengthening national production of the raw material used in the paper industry and reducing imports. The project will also include the production of paper napkins (4,275 tons per year) and sanitary paper products (20,000 tons per year).
The value of this investment is estimated at DZD 13.4 billion, with expectations to create 960 direct jobs.
The group owns several globally leading brands in the field of household cleaning and personal care products, in addition to paper goods.
During the meeting, the official launch of the project was given after Mr. Rekkache handed over the investment registration certificate to the representatives of the Turkish group. On the same day, the remaining administrative documents related to the project will also be delivered at the Decentralized One-Stop Shop of Relizane, allowing the project to effectively enter the implementation phase.
After listening to a detailed presentation on the different stages of the project’s implementation, the Director General stressed the importance of progressively producing inputs locally in order to increase the integration rate in the final products. He also reaffirmed the Agency’s readiness to accompany the group in the implementation of additional industrial units or in facilitating the establishment of subcontracting projects, enabling the creation of a national subcontracting network and the provision of all favorable conditions to ensure the successful implementation of this project.
The Director General also encouraged the Turkish group—comprising 67 companies operating across multiple sectors in 17 countries—to expand and diversify its investments in Algeria, in addition to its current projects in the fields of household cleaning and personal care products, as well as paper goods. He reiterated the Agency’s commitment to providing full support and accompaniment in this regard.
